Blair Cameron Joins CarltonOne as CEO
Cameron replaces Rob Purdy, the company’s founder, who assumes a position on the board.Click here for EEA sponsors; here to subscribe, and here for an RRN media kit.
Blair Cameron has joined CarltonOne, Toronto, as Chief Executive Officer, effective April 7, 2025. CarltonOne is one of the world’s largest suppliers of engagement and rewards technology. Cameron replaces Rob Purdy, the company's founder, who will serve on the board of directors. Reached for comment, Purdy says he will share details of his post-deal plans in the near future.
The company was purchased last year by Goldman Sachs. See ESM: Does Goldman Sachs Investment in CarltonOne Signal New Interest in Enterprise Engagement Technology?
With over three decades of leadership experience in customer loyalty and engagement, Blair was most recently the North American CEO of OTT Pay Inc., a global Fintech company where he led exponential growth and introduced a digital wallet program, according to the announcement.
Prior to that, Blair reportedly helped grow LoyaltyOne – AirMiles to over $1 billion in revenues, holding multiple leadership roles including President and CEO. “He has championed employee engagement throughout his career, creating company cultures that have won industry accolades, including recognition as a Great Place to Work, Forbes Best Employers in Canada, and Waterstone's Most Admired Cultures in Canada.”Originally from western Canada, Cameron is an active industry participant, advising on boards for the University of Alberta and Neo Financial. He has worked with some of Canada's most beloved brands, including Sobeys, Canada Safeway, and Mark's.
“We’re delighted to welcome Blair to the CarltonOne leadership team,” says Bryan Pearson, Executive Chairman of the Board at CarltonOne. “I’ve known Blair for years and admired his ability to lead and coalesce a team to drive growth. His industry experience, and exceptional leadership talents, have created a proven track record of results and innovation. We’re on a fast track for growth at CarltonOne and Blair is the ideal leader for our organization.”
“I’m thrilled to join the CarltonOne team at this true inflection point for the business,” says Cameron. “This company is a true Canadian success story, with a global presence and a talented, long-tenured executive team. Our new partner-first platform and international rewards supply chain are core strategic assets that will drive the next generation of CarltonOne success.”
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